Welcome to Feedback Loop

Feedback Loop is a group of accomplished consultants serving documentary filmmakers in six key industry areas: Funding, Editing, Festivals, Distribution, PR/Marketing, and Impact. We work in dynamic pairs, offering doc projects multifaceted feedback and strategy from our specialized perspectives and expertise. With Feedback Loop, filmmakers will:

  • Gain rare access to funders' points of view with straightforward feedback on your written and visual fundraising materials and receive clarity on how to be more competitive, with recommendations on potential funding avenues for your film.
  • Learn how your rough-cut is being received, get editorial guidance on how to keep it moving in the right direction.
  • Get help determining your film’s readiness and greater potential for festivals and distribution with an informed, judicious assessment of your fine cut.
  • Receive contemporary advice on building the best release for your project, or if needed, suggestions on how to further strengthen your package to better position it for festivals and release.

Filmmakers come away understanding their project’s specific opportunities and challenges, and receive an individualized roadmap of creative considerations, key relationships, and strategic tactics for moving your project forward and finding greater success.

Our accomplished consultants represent six key industry areas:

Funding, Editing, Festivals, Distribution, Press/PR, and Impact

Iyabo Boyd

Iyabo Boyd

Founder & Advisor

Iyabo Boyd is an independent film producer, writer/director, and the founder of Feedback Loop. She's a 2016 Sundance Creative Producers Fellow and a 2016 Impact Partners Creative Producers Fellow, and is currently producing the feature documentary For Ahkeem by Emmy winning directors Jeremy Levine and Landon Van Soest. Iyabo previously held positions at filmmaker support institutions Chicken & Egg Pictures, Tribeca Film Institute, Hamptons Film Festival, and IFP. She has served on juries for DOC NYC, the IDA Awards, Cinema Eye Honors, and SXSW. Iyabo previously produced the fiction feature film Sun Belt Express which had its international premiere in Paris at the Champs-Elysée Film Festival in 2014 and is now available on VOD. In 2015, Iyabo started the Brown Girls Doc Mafia, a collective for women filmmakers of color. Originally from Denver, she graduated from NYU’s Tisch School with a BA in Film & Television, and lives in Crown Heights, Brooklyn. 

Tracie Holder

Tracie Holder

Funding consultant

Tracie Holder is a filmmaker, consultant, producer and engagement campaign specialist. She is widely regarded as a “go-to” person and all-round resource for artists seeking U.S. funding having raised $2 million for her own projects from a mix of government funders, private foundations and individuals. Clients include Women Make Movies, Active Voice, European Documentary Network, DocNomads and the Made in NY Media Center. Tracie leads workshops in the U.S. and abroad, tutors and serves on juries at international pitching and training sessions.  Tracie is the co-producer/director/writer of Joe Papp in Five Acts, which premiered at the Tribeca Film Festival and screened at more than 40 festivals internationally. She is  currently producing Mudflow, a feature documentary set in Indonesia, co-directed by Academy Award-winner Cynthia Wade and Sasha Friedlander, Executive Producer, Abigail Disney.


Adella Ladjevardi

funding consultant

Adella Ladjevardi is an independent producer and an industry professional. She produced the short documentary Just a Dog by Andrea B. Scott, premiering at HotDocs 2016, and co-produced the fiction feature Icaros: a vision by Leonor Caraballo & Matteo Norzi, which premiered at Tribeca 2016. As head of the Grants Program at Cinereach from 2009 – 2014, Adella supported the development, production, and distribution of dozens of award-winning documentary and fiction films. She has been a reviewer on several documentary funding panels including the PBS series P.O.V, ITVS Open Call, Chicken & Egg Pictures and Catapult Film Fund. Adella also consults as a screener and programmer of documentaries at the Tribeca, Rooftop and Los Angeles Film Festivals and has served on the juries of the DocNYC and SilverDocs (now AFI Docs) film festivals. 

Jeff Reichert

Distribution consultant

Jeff Reichert is a filmmaker, critic and distributor who lives in Brooklyn, NY. His fifteen years working in independent theatrical distribution includes stints at Shooting Gallery, Cowboy Pictures, Magnolia Pictures, IFC Films and Cinedigm Entertainment. His work involves release campaigns for some of the most theatrically successful documentaries of the past decade including the Academy Award nominees Capturing the Friedmans, Enron: The Smartest Guys in the Room, Jesus Camp, The Invisible War and No End in Sight, the Academy Award-winningMan on Wire and Joan Rivers: A Piece of Work among many other fiction and nonfiction features. In 2005 he released the very first "day-and-date" film, Steven Soderbergh's Bubble, which helped set the template for a sea change in how independent films are released and marketed.  As an independent consultant, he most recently distributed Abigail E. Disney's The Armor of Light and Dawn Porter'sTrapped. 


Sky Sitney



Sky Sitney is the former Festival Director of SilverDocs (now AFI Docs), and is recognized as one of the key contributors in helping it become one of the leading documentary festivals in the United States. Sky has held previous programming positions for the Newport International Film Festival and the New York Underground Film Festival, and has also held industry positions at C-Hundred Film Corp. and Fine Line Features. She is the co-director of Double Exposure, a film festival and forum that explores the intersection between documentary film and investigative journalism, taking place in Washington, DC and she teaches in the Film and Media Studies program at Georgetown University.  Sky also serves as a consultant for a variety of film and media organizations, including (past and present) the MacArthur Foundation, the National Alliance for Media Arts and Culture (NAMAC), Chicken & Egg Pictures, and the Environmental Film Festival in the Nation’s Capital. 

Eseel Borlasa & Tracy Nguyen-Chung, After Bruce

press, pr, and marketing consultants

Eseel has over a decade of outreach and PR experience in film and music. Her work reflects an intersection of community engagement, crafted social media presence, and in-depth press coverage. Eseel’s areas of expertise include: festival campaigns, event management, and media tracking. Eseel has executed film festival campaigns at Sundance, SXSW, TIFF, LAFF, and more. She also specializes in theatrical and broadcast premieres, including PR efforts for documentary programming on PBS’s POV.
With a multi-faceted background in behavioral analysis, social justice, and branding strategy, Tracy brings a unique marketing acumen to her work.  In addition to awards campaigns, she specializes in brand development, audience engagement, and theatrical releases. She received a Masters Degree in Conflict Resolution from the Monterey Institute of International Studies and a Bachelors Degree in International Affairs from Lewis & Clark College.

Mary Manhardt

Edit consultant

Mary Manhardt is a documentary film editor and consultant, specializing in vérité.  Her work has been screened at Sundance, the New York Film Festival, Hot Docs, SXSW, Tribeca, and IDFA, and broadcast on HBO, PBS, MTV, ABC, and A&E. Among her credits: The Farm, The Execution of Wanda Jean, girlhood,  Farmingville, Street Fight, American Teen, Racing Dreams, Mystic Ball, Monica & David, Love, Etc., Wham! Bam! Islam!, A Son's Sacrifice, Bronx Princess, Camp Victory, Afghanistan, Pelotero, American Promise, Medora, Tough Love, Do You Dream in Color?, The Babushkas of Chernobyl, and Tig, which premiered at the 2015 Sundance Film Festival. She recently finished co-editing multiple episodes ofMaking a Murderer, the 10 part doc series for Netflix. Mary won an Emmy award in 1999 for Picture Editing for The Farm, and was nominated again in 2015 for co-editing American Promise which won a Special Jury Prize at Sundance in 2013.  

Jennifer MacArthur

impact consultant

Jennifer MacArthur is a multi-platform communications, distribution and engagement strategist with a focus on social issue documentary. Her background spans nearly 20 years working in film and television, radio, digital media and publishing. Jennifer has advised on numerous film projects including Sundance award-winner 3 ½ Minutes (HBO, 2015); BRITDOC Impact Award winner American Promise (POV, 2014); Oscar® nominated Dirty Wars (IFC, 2014); and Emmy® nominated Valentine Road (HBO, 2013). As a sought-after expert on media engagement Jennifer has been an invited industry guest at the TFI New Media Fund grantee retreat; Sheffield Doc/Fest MeetMarket and Cross Market Forum; CPH:DOX’s F:ACT Award jury, SWIM and Film Forums; BFI Power to the Pixel; Ambulante Film Festival & Interactive Conference; Good Pitch NY Campaign Development Workshop; BRITDOC Impact Award peer review committee; and the MIT Open Doc Lab Summit. 

We support doc projects in all stages, from development to impact

Here’s how the process works step by step:

  • Meet with your Feedback Loop Advisor to go over your documentary's goals, anxieties, and big picture ambitions for the project. Pick the two consultants from our roster that you want to work with. Send us your work sample (fundraising trailer, rough-cut, etc.) and written materials (treatment, grant applications, etc.).
  • Your consultants make notes on the written work and give timecode based notes on the visual sample using the Screening Room platform. They then meet for a confidential conversation about the project that we record for you, where they go over the project's opportunities and challenges, and brainstorm solutions and strategies for the project to move forward.
  • You'll receive the packet of notes and the recording in about three weeks. You'll take a few days to digest, and send one or two clarifying questions if needed.
  • Meet with your Feedback Loop Advisor again to integrate your original goals for the project with the notes from the consultants. You and your Advisor will focus on creating a map of next steps, brainstorm creative considerations, identify strategic folks for you to connect with, and make a plan for a way forward that your team can run with.

Contact us for Rates:

Our consultants and our rates are extremely filmmaker friendly! Contact us and we’ll chat about your project and how we may be able to help! Please note that we only serve documentary projects (short and feature length). Thanks for reaching out!

"Feedback Loop provides an amazing glimpse into the thought process of the gatekeepers of the independent film industry. For us, it was an incredibly helpful experience for filmmakers navigating the gauntlet of funding, festivals, and distribution." - Nathan Fitch, Island Soldier

"We certainly heard a different opinion from the funding experts than we have been getting from our audience. It was jarring at first, but a really great experience to to go through and get a critical assessment from the "other side." It was especially useful to hear back from more than one expert - even our Advisor's critique was incredibly useful - perhaps even more so since we had those telephone conversations with her both before and after the process." - Ilka de Laat, Our Medicine

"I would highly recommend Feedback Loop. The insights I received have helped me examine my film with a new lens, and the varied viewpoints of the evaluators inspired several action items to work on immediately. Iyabo has created something special that will create a needed support web for doc filmmakers of all stripes." - Mirissa Neff, This is National Wake



We'd love to hear from you!

Please use this form to inquire about services, pricing, to join our mailing list, or to just to say hello! 

For other inquiries, email us at feedbackloopfilms@gmail.com

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